Note: This tip is for businesses with blogs that attract over 100 visitors every day
Traffic, Traffic! Traffic!!
That is the cookie-cutter solution to increasing sales. Actually, it’s not a wrong approach as an increase in site traffic can boost your sales.
However, before investing in traffic generation, you should check your numbers. Compare your earnings with your traffic on a monthly or yearly basis.
If you are not converting at least 1 per cent of your visitors, then there is a problem that cannot be solved by just boosting traffic.
With that in mind, you shouldn’t focus solely on boosting your traffic, also consider restructuring your monetisation strategy.
An ideal monetisation strategy should be a $ magnet, maximising every visit to make a $. There are a handful of proven monetisation methods out there, notably email marketing.
When implemented correctly, email marketing can be used to communicate with your core audience, build relationships with prospects or sell products and services.
How to start email marketing
- Sign up with an email service provider – Getresponse, MailChimp and the likes.
A simple Google search for “email marketing tool” will show a list of providers.
Select a service based on your preferences.
If you cannot decide which one to use, take advantage of the standard free trial period offered by most email service providers.
At the end of the trial, you should know if the service supports your goals or not.
2. Attract your target audience and get them on your email list. What happens after that should be a mix of marketing.
The steps listed above should be easy to execute.
How do I make visitors sign up to my email list?
Use pop up notifications and freebies to capture email.
I know what you are thinking: Pop up notifications are frowned at by internet users.
That is true. However, the reality is that internet users are not famous for patience. Then again, nobody would be happy to wait for the information they need so much; they browsed Google for it.
So the notion that Pop-up notifications are annoying is understandable. Even so, Pop-ups are a necessary evil.
As a content provider, you should see pop-ups as an effort to help visitors know more about the information they need.
When a customer puts down their email for a freebie/information, it is because they see an obvious value for their action. So any guilt or conflict about using pop-ups should be put aside.
You should be more concerned with using Pop-up notifications appropriately.
How to setup pop-up notifications
For pop-up notifications to be non-intrusive, the timing should be perfect.
The rule of thumb is not too soon (when a visitor enters your website), not too late (when they are done reading the information on your site) but certainly when the visitor clicks the exit button.
Pop-ups should be programmed to appear within the stated time frame.
Each Pop up must have a message that is related to the information on the landing page. You have to craft an irresistible offer for your prospect.
If the information on your page is lengthy, you can offer it in eBook format. A stronger incentive would be information that provides a glimpse of your paid offer or advanced knowledge.
If you’ve been on the web long enough, you must have given your email in exchange for a detailed report/guide.
Perhaps you gave your email address for a picture – I’m not one to judge, so whatever rocks your boat is just fine for this example😀.
That said, the act of giving your email in exchange for information can be called “email capture with freebies.”
You can adopt this strategy by offering your visitors valuable information in exchange for their emails.
After you have captured the emails of your visitors and built a sizeable list, email marketing should follow.
Side note: You should only send promotional emails after getting consent from the receiver. That doesn’t mean you have to ask for a signature. Merely notifying the receiver that you will send informational emails and offering an option to opt-out is enough.
How to market correctly to ensure conversion and decrease opt-outs will be discussed later. Leave a thumbs up if you found this helpful.